What is the one thing that virtually every business has in common? The answer would undoubtedly have to be customer service. Customer service is usually the most significant component of any business. You can always lower your prices; you can always advertise all over the world and promote your business until you’re blue in the face, but that doesn’t guarantee that your business is going to retain its customers and attract new ones.

When people are asked to design a marketing campaign, most people try to cram as much information, graphics, and smooth talking points into it as they can. It seems there is a philosophy out there that teaches people more always means more; the more content you throw out there, the more success you’ll have. However, thinking counter intuitively is sometimes a much better route – why not have the philosophy that less is more; that more could actually mean less?

There is a question I would like to pose to you; why is creativity so important in business? How do we develop our creativity to the extent that it can change people’s perception of a product or a brand?

First let’s start off with the, “why is creativity so important in business,” question. When the word creativity is mentioned, the thought that comes to mind for most people is either art, music, or something else of that nature. However, creativity goes much deeper than that. Creativity is what you use to solve everyday problems more efficiently, to find new ways to generate more income, to create a new product, or even turn problems into opportunities. Creativity is needed in so many more areas that just painting and drawing.

Imagine if people had the mentality that once they failed for the first time, they would just give up and move on. What would the world be like if Thomas Edison quit after one light bulb, or the Wright Brothers quit after one test flight? Now imagine what your business would be like if you just gave up if you weren’t immediately successful. If people never persevered, the world would be stagnant; we would never get anywhere!