The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

Be Unique, Be Remarkable

Sunday, 11 September 2011 00:00

With the constant change that we experience in today’s society and culture, things don’t work like they used to. A lot of companies nowadays think that just by conducting some form of advertising that their sales will increase, they’ll gain greater market share, and become more successful. However, just like how society has shown us many times before, things have changed, and what used to work in the past no longer applies. Before, you could just put an ad on television or the radio and you would increase your sales, market share, and success; but this could not be further from the truth.

Published in Marketing

What's "Your Geeky"?

Tuesday, 02 October 2012 00:00

Everyone has their own curiosities and their own fascinations. Everyone has that geeky hobby no one else seems to get except themselves. So for this week’s blog, I want to know what “your geeky” is? What geeky fascination do you have that makes you look like a complete nerd to the outside world, but to you it’s something that you really enjoy? It’s not that these geeky things are bad, but it’s what makes us who we are; it’s what makes us unique.

Published in Web Design