It’s a fact, people don’t like change. People are all too comfortable doing everything the same as they have always done before. But why are we so content with the status quo? Why do we insist on keeping things the same? Well I’ll tell you why… It’s because of fear.
Imagine if people had the mentality that once they failed for the first time, they would just give up and move on. What would the world be like if Thomas Edison quit after one light bulb, or the Wright Brothers quit after one test flight? Now imagine what your business would be like if you just gave up if you weren’t immediately successful. If people never persevered, the world would be stagnant; we would never get anywhere!