With the constant change that we experience in today’s society and culture, things don’t work like they used to. A lot of companies nowadays think that just by conducting some form of advertising that their sales will increase, they’ll gain greater market share, and become more successful. However, just like how society has shown us many times before, things have changed, and what used to work in the past no longer applies. Before, you could just put an ad on television or the radio and you would increase your sales, market share, and success; but this could not be further from the truth.