Think of your target market like fishing; if you don’t know what to fish for, then how do you expect to know what kind of bait, poles and sinkers you should use to catch them? How do you expect to catch something if you don’t even know what you’re trying to get? Once you can determine your market, you can tailor your media towards them and make your marketing so much more effective and efficient! Associate any media with that market, and with the correct combination of media, placement of ads and potential customers, you will certainly get people headed for the doorstep of your business.