The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.


Wednesday, 14 November 2012 00:00

There is a question I would like to pose to you; why is creativity so important in business? How do we develop our creativity to the extent that it can change people’s perception of a product or a brand?

First let’s start off with the, “why is creativity so important in business,” question. When the word creativity is mentioned, the thought that comes to mind for most people is either art, music, or something else of that nature. However, creativity goes much deeper than that. Creativity is what you use to solve everyday problems more efficiently, to find new ways to generate more income, to create a new product, or even turn problems into opportunities. Creativity is needed in so many more areas that just painting and drawing.

Published in Web Design

Creativity in Business

Tuesday, 14 January 2014 00:00

Creativity. Business. Creativity in business. Who’s creative? You are. Who’s in business? You are.

Yep, that’s right. Everybody is creative. Your kind of creativity is unique to you. And… everybody is in business, even if you work for someone else.

Published in Web Design