The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

How PR Impacts Your Business and Politics

Wednesday, 10 October 2012 00:00

For years public relations has shaped the way we think and behave. It has influenced us from what news station we watch to what insurance company we use. But why is it so impactful? How does it change a person’s mind from making one decision versus another? All of us have been so inundated with PR our entire lives we don’t even realize it is there. It plays on our emotions; it impacts our values and the way to think. For example, every political campaign since the 19th century has tried to use PR to sway our vote from one politician to another. In today’s society, PR is crucial in determining who will be the next President of the United States.

Published in Marketing