Have you ever heard the saying, “You’re a natural-born leader”? Odds are you probably have, but that statement couldn’t be further from the truth.

Everyone has their own curiosities and their own fascinations. Everyone has that geeky hobby no one else seems to get except themselves. So for this week’s blog, I want to know what “your geeky” is? What geeky fascination do you have that makes you look like a complete nerd to the outside world, but to you it’s something that you really enjoy? It’s not that these geeky things are bad, but it’s what makes us who we are; it’s what makes us unique.

For years public relations has shaped the way we think and behave. It has influenced us from what news station we watch to what insurance company we use. But why is it so impactful? How does it change a person’s mind from making one decision versus another? All of us have been so inundated with PR our entire lives we don’t even realize it is there. It plays on our emotions; it impacts our values and the way to think. For example, every political campaign since the 19th century has tried to use PR to sway our vote from one politician to another. In today’s society, PR is crucial in determining who will be the next President of the United States.

With the rise of the internet, it has never been easier to get information. Access to all kinds of data is right there at our fingertips; waiting to be found. However, with social media playing such a prevalent role in society, the influence that other people’s opinions have on us, and the chance that we receive misinformation has never more significant. We are constantly inundated with posts, tweets, status updates, and material that fuels what we believe and influences our opinions. We repeatedly engross ourselves with ways that enable us to have information almost instantaneously. In being able to find the truth so easily, and inversely being so susceptible to misinformation, it is easier more now than ever to help or hurt your business through social media.

A little boy sat on the sidewalk selling pencils. “Hey mister, want to buy a pencil? They’re one thousand dollars each.”

The passerby was surprised by the price tag. “Are they special pencils?”

The boy said, no, they were just regular pencils.

“Well, that’s a little expensive for regular pencils,” the man said. “I don’t think you’re going to sell very many.”

The boy admitted the price was high, “But” he said, “I only need to sell one.”

My brother owns his own business. He is a roofer and is very good at it — but he is not especially tech savvy. He’s a little old-fashioned. Quality work for a fair price … the kind of thing you hope for in a business owner. His best advertising is satisfied customers and word of mouth.

Do you ever walk into the office and feel like the Cheshire Cat has been running your business?

Creativity. Business. Creativity in business. Who’s creative? You are. Who’s in business? You are.

Yep, that’s right. Everybody is creative. Your kind of creativity is unique to you. And… everybody is in business, even if you work for someone else.