The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

BRONIES? WHO KNEW?

Friday, 14 December 2012 00:00

My Little Pony is an animated TV series aimed at six-year-old girls and they like it. However, it has been unexpectedly popular with the 18 to 35-year-old males. Hence the name “bronies” (a mashup of “bro” and “ponies”) This works out well for Hasbro, the parent company, because a lot of 18 to 35-year-old males are employed and can spend money on fandom apparel such as $35 tee-shirts and $60 hoodies.

 

Published in Web Design

Comprehensive Branding

Wednesday, 09 January 2013 00:00

Do you remember any jingles from when you were a kid? Depending on how long ago that was, you will immediately know that when you hear the word “Pokemon” that you “gotta catch ‘em all” or that the ingredients for a Big Mac are “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”

Effective marketing is much more than buying a couple of ads. To grow your business, you need a comprehensive branding campaign. You have to identify your target audience and reach them BEFORE they are ready to buy. That way when they need your product, they will come to you first. After that, your winning customer service will keep them coming back.

Published in Marketing