The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

December 2012

BRONIES? WHO KNEW?

Friday, 14 December 2012 00:00

My Little Pony is an animated TV series aimed at six-year-old girls and they like it. However, it has been unexpectedly popular with the 18 to 35-year-old males. Hence the name “bronies” (a mashup of “bro” and “ponies”) This works out well for Hasbro, the parent company, because a lot of 18 to 35-year-old males are employed and can spend money on fandom apparel such as $35 tee-shirts and $60 hoodies.

 

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