My Little Pony is an animated TV series aimed at six-year-old girls and they like it. However, it has been unexpectedly popular with the 18 to 35-year-old males. Hence the name “bronies” (a mashup of “bro” and “ponies”) This works out well for Hasbro, the parent company, because a lot of 18 to 35-year-old males are employed and can spend money on fandom apparel such as $35 tee-shirts and $60 hoodies.