The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

Facebook. Twitter. Pinterest. Tumbler. The buzz is all about social media. Even traditional media outlets like TV stations and newspapers are promoting their products through social media.

Yes, you have to get on that train. It’s not so much about being left behind on the information superhighway as it is about ending up as total road kill. Not a pretty sight.

However, in your rush to embrace every new form of communication out there, don’t forget some of the traditional methods. Some businesses avoid reporters. A better approach to media is to learn to work with them and use them to your advantage.

Sometimes people are too close to the situation to see the problem. In life, that’s when you seek the help of a counselor. In business, that’s when you consult a good marketing firm.

I recently heard a speaker say, “If you want to have something you’ve never had, you have to do something you’ve never done.” What that means to you personally, well, you’ll have to figure that one out.

As far as your business goes, maybe you’re happy with what you have, or at least part of what you have. Maybe you want to change some areas of your business, but hold on to some others.

My brother owns his own business. He is a roofer and is very good at it — but he is not especially tech savvy. He’s a little old-fashioned. Quality work for a fair price … the kind of thing you hope for in a business owner. His best advertising is satisfied customers and word of mouth.