The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.


Marketing (14)

If you are anything like me, as in rehearse interview questions in the mirror till you are blue in the face, you'll more than likely end up not knowing where to start when choosing the best interview outfit. Well don't fret: here is a list of steps that I like to go through to keep my mind sharp as a tack, and keep me looking sharp as well.



So, you want to be an entrepreneur… Here's 10 things your mama never told you about starting your own business.

First, some questions:

How tough are you?

How hard are you willing to work?

How much gut-wrenching terror can you stand?

And, most importantly, how resilient are you?

All tough questions, and not meant to dampen your enthusiasm, just get you thinkin’. Now, right now, there is more opportunity for you to start your own business, and more information available to help you succeed than ever before. But it’s still tough. Very tough.

Do you ever walk into the office and feel like the Cheshire Cat has been running your business?

Lessons learned:

#1 Don’t wire money to people you don’t know.
#2 People will take advantage of you when they can.
#3 Take every opportunity to build your good reputation.

A little boy sat on the sidewalk selling pencils. “Hey mister, want to buy a pencil? They’re one thousand dollars each.”

The passerby was surprised by the price tag. “Are they special pencils?”

The boy said, no, they were just regular pencils.

“Well, that’s a little expensive for regular pencils,” the man said. “I don’t think you’re going to sell very many.”

The boy admitted the price was high, “But” he said, “I only need to sell one.”

Do you remember any jingles from when you were a kid? Depending on how long ago that was, you will immediately know that when you hear the word “Pokemon” that you “gotta catch ‘em all” or that the ingredients for a Big Mac are “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”

Effective marketing is much more than buying a couple of ads. To grow your business, you need a comprehensive branding campaign. You have to identify your target audience and reach them BEFORE they are ready to buy. That way when they need your product, they will come to you first. After that, your winning customer service will keep them coming back.

It’s a fact, people don’t like change. People are all too comfortable doing everything the same as they have always done before. But why are we so content with the status quo? Why do we insist on keeping things the same? Well I’ll tell you why… It’s because of fear.

With the rise of the internet, it has never been easier to get information. Access to all kinds of data is right there at our fingertips; waiting to be found. However, with social media playing such a prevalent role in society, the influence that other people’s opinions have on us, and the chance that we receive misinformation has never more significant. We are constantly inundated with posts, tweets, status updates, and material that fuels what we believe and influences our opinions. We repeatedly engross ourselves with ways that enable us to have information almost instantaneously. In being able to find the truth so easily, and inversely being so susceptible to misinformation, it is easier more now than ever to help or hurt your business through social media.

When you think of a leader, what do you think of? What qualities do they possess? To us, leaders are someone who you can depend on, someone you can look up to and makes the whole team better. Leaders have many traits; however, some qualities outweigh the others. Here is a list (in no particular order) of what we feel are the most important characteristics a leader can have: