The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

There is a question I would like to pose to you; why is creativity so important in business? How do we develop our creativity to the extent that it can change people’s perception of a product or a brand?

First let’s start off with the, “why is creativity so important in business,” question. When the word creativity is mentioned, the thought that comes to mind for most people is either art, music, or something else of that nature. However, creativity goes much deeper than that. Creativity is what you use to solve everyday problems more efficiently, to find new ways to generate more income, to create a new product, or even turn problems into opportunities. Creativity is needed in so many more areas that just painting and drawing.


Without creativity, how are we supposed to figure out how to run our businesses more effectively? How do we generate ideas for new creative pursuits? If we didn’t have creativity, our businesses would cease to be innovative, we would never have any fresh, new ideas, and we certainly would not be able to grow and succeed.

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So now that you know how important creativity is, you’re probably asking yourself how you can get more of it right? Well, developing your creativity isn’t something that will come instantaneously; it will take time, effort, and energy. Here are four steps you can take to develop your creative skills:

1.       Gather information on your subject matter
2.       Digest the information and apply creativity techniques
3.       Take time for cultivation
4.       Refine the idea and make it real

By following these four steps, you can increase your own personal creativity. To take it even a step further, I recommend these helpful hints:

1. Meditate. Great Thinkers like Dalai Lama and Albert Einstein would always find time to meditate and clear their minds. Meditation has been shown to improve concentration, focus, and reduce anxiety, all of which are essential in creative execution and performance.
2. Read the book “Cracking Creativity: The Secrets of Creative Genius” by Michael Michalko. This book includes insights into the minds of hundreds of history’s greatest thinkers – from Leonardo Da Vinci to Pablo Picasso.
3. Listen to baroque music. Pachelbel’s “Canon” and Vivaldi’s “The Four Seasons” have been shown to synchronize brain waves at about 60 cycles per second, a frequency associated with increased alpha waves. In turn, alpha is a frequency of mind associated with enhanced creativity.
4. Move! Steve Jobs constantly took walks when he felt like he couldn’t think, and Einstein would walk for miles if he ever felt perplexed by the universe.

Like I said before, you can’t develop your creativity instantaneously, but over time your efforts will make an impact. Then you can start being more innovative and you can start making a bigger impact in your industry. The businesses that exhibit the highest levels of creativity are the ones that become most successful.

Read 1957 times Last modified on Tuesday, 01 July 2014 23:00
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