The Root

Get to the root of why we do what we do, things that interest us, and what goes on in our heads.

My Little Pony is an animated TV series aimed at six-year-old girls and they like it. However, it has been unexpectedly popular with the 18 to 35-year-old males. Hence the name “bronies” (a mashup of “bro” and “ponies”) This works out well for Hasbro, the parent company, because a lot of 18 to 35-year-old males are employed and can spend money on fandom apparel such as $35 tee-shirts and $60 hoodies.



It’s an interesting phenomenon and one that a savvy business can learn from and capitalize on.

When you plan your marketing strategy, it’s important to identify a target audience. But you can’t just aim and fire. Once your campaign is up and running you need recheck your sites before you pull the trigger again. If you’re not hitting the target audience, ask yourself how can I adjust my approach? Or, in the case of Hasbro, if you’re reaching someone you didn’t plan on reaching, ask what can I do to retain that audience? All good topics for another day.

Related Article: Dare To Be Different

The starting point here is “market analysis.” You want to know who sees your advertising and who responds to it. You can do this by word of mouth or by following around each person you consider your target audience (relax, just kidding). But unfortunately people don’t always share the correct information. Their computers, on the other hand, do. When you get on Facebook, for example, certain ads are displayed on the right side of the page. Those ads will be different for every user. This is because Facebook uses software that collects information from users based off of their likes and interests. Last week I wanted to buy a dreidel. So I did a quick search and made my purchase online. It should be noted this is the first time I’ve ever owned a dreidyl or shopped for one or even thought about dreidels. Now, guess what’s showing up on my Facebook page? Yep, dreidels and all things associated with Judaica.

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Read 1728 times Last modified on Tuesday, 01 July 2014 23:08
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