Take advantage of the increasing opportunity to market to one of America's largest and fastest growing minority groups. By 2050, it is estimated that 1 in 3 Americans will be Latino. The Pew Hispanic Center estimates that Latino buying power has soared up to $1 trillion annually in 2012 alone. Having a clear understanding of Hispanic culture is the first step towards breaking into the Hispanic market, although with any marketing strategy, it is paramount that it is founded upon a well-crafted and data-driven strategy.